Cross Tabs

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They Want to Know What You Think

The latest episode of Cross Tabs is almost a crossover with The Focus Group Podcast!
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Why does talking to - and listening to - people matter?
The long-overdue second installment of "If I Did It" - a rumination on research methods built to understand, and to act.
 • Farrah Bostic
If I Did It**
A few initial thoughts about how a branding agency would approach rebranding the Democrats
 • Farrah Bostic
Over before it began
The importance of fighting for real victories, and moral ones too. And a bit about Clausewitz, because I took Law of War in law school. So there.
 • Farrah Bostic
Always-on Brands
You can't build a brand in 107 days. You shouldn't run a campaign once every 2 years. But also: you don't need to run weekly brand trackers.
 • Farrah Bostic
"when the city they love finally loves them back"
Brands are vehicles for emotions. You can't build those vehicles with surveys.
 • Farrah Bostic
Weekend Reading Live with Farrah Bostic
A conversation with Mike Podhorzer about <waves hands> all this.
 • Farrah Bostic and Michael Podhorzer
58:24
People Like Me
A democracy indicator, as good as any other.
 • Farrah Bostic
Cross Tabs
Cross Tabs
The official substack of the Cross Tabs Podcast, a show about people, data and power.
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