Last week's episode digs into Pew Research Center's ninth Political Typology — the "Beyond Red vs. Blue" study that sorts the American public into nine values-based groups instead of two parties. I talked with Baxter Oliphant (Senior Researcher) and Gabe Borelli (Research Associate) about

There is an update I want to share with you, a new episode I want you to know about, and an idea I'd love someone to take me up on. Updates After a great deal of laziness, I decided to move the newsletter back to Ghost. For those

The latest episode of Cross Tabs is almost a crossover with The Focus Group Podcast!

My conversation with Anat Shenker-Osorio

My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing

My interview with Patrick Ruffini about the emergent multicultural, populist coalition that’s been shifting to the right.

A conversation with strategist and civic tech expert, Dan Hon.

Lauren Goldstein on how abortion - like many issues - really isn't polarizing.

Renee DiResta on how propaganda + surveillance = the internet

Findings from a recent Pew Research Center global study

The interview with Rachel Bitecofer

Great questions from one of this week's guests

An interview with journalist, professor and author, W. Joseph Campbell about the co-history of journalism and polling

The latest episode features my interview with Molly White about crypto PACs and polls, and why they're not on the level. Remember: the house always wins. Unless it goes to jail. This episode came together because of a few things starting to collide in my head. And the

A conversation with Split Ticket's Lakshya Jain Election forecasting is complicated, and every forecaster approaches the task differently. I talked to Lakshya Jain, co-founder of Split Ticket about their approach to election analysis, aggregators, models and more. You can listen to the episode here (don’t forget

Latest episode is live, with Mike Podhorzer of Weekend Reading Quick, post-debate note to let you know I published the latest episode of Cross Tabs today, featuring my first repeat guest,  Michael Podhorzer of Weekend Reading talking about his excellent thinking on The Two Americas. If you’re not

Election polling and voter turnout analysis are far more intricate than most people realize. From the challenges of non-response bias to the nuances of early voting patterns, understanding election forecasts requires a sophisticated approach beyond simple percentages and headlines.  Listen to the episode on Spotify: The evolution of voter

Public opinion polling has long been a cornerstone of understanding voter preferences and predicting election outcomes. However, a closer examination reveals significant gaps in representation and methodology, particularly concerning minority groups and emotional factors influencing political behavior. This exploration into the evolution and shortcomings of political polling challenges our understanding

A conversation with Connie Citro, a senior scholar at the National Academies of Sciences, Engineering, and Medicine Federal statistical agencies are the unsung heroes of American policymaking and business strategy, providing critical data that shapes decisions across all sectors. However, these vital institutions face unprecedented challenges that threaten the quality

And a few notes on The Context There’s a new episode of Cross Tabs available in your feeds that dropped around midnight Eastern last night. We recorded it last Friday, July 19 — after the debate, after the weeks of controversy, after the failed assassination attempt on former President Trump

How polling can help us check assumptions about patriotism and civic participation

Why researchers need to rethink their sample and research ops partnerships Despite sample providers' and some researchers' desire to downplay the problem, online survey fraud is pervasive in market research, with increasingly sophisticated scammers exploiting convenience sample sources and programmatic sample buying to manipulate results. As the industry

Who are these bogus respondents really, and why do they do it? The multi-billion dollar online survey industry is fighting a constant threat of fraud, from individual survey hackers to sophisticated crime rings exploiting the system for profit. In our most recent episode, Rich Ratcliff, Chief Trust Officer at