strategy
The Popularity of Things That Are Wrong
Why data-driven too often means ethics-free
Farrah Bostic
brand strategy
Marketing cope in a polycrisis
Everything is marketing, and nobody wants to admit it.
They Want to Know What You Think
The latest episode of Cross Tabs is almost a crossover with The Focus Group Podcast!
audience strategy
Why does talking to - and listening to - people matter?
The long-overdue second installment of "If I Did It" - a rumination on research methods built to understand, and to act.
audience strategy
If I Did It**
A few initial thoughts about how a branding agency would approach rebranding the Democrats
strategy
Over before it began
The importance of fighting for real victories, and moral ones too. And a bit about Clausewitz, because I took Law of War in law school. So there.
audience strategy
Always-on Brands
You can't build a brand in 107 days. You shouldn't run a campaign once every 2 years. But also: you don't need to run weekly brand trackers.
Newsletter
"when the city they love finally loves them back"
Brands are vehicles for emotions. You can't build those vehicles with surveys.
Podcast
Weekend Reading Live with Farrah Bostic
A conversation with Mike Podhorzer about <waves hands> all this.
Newsletter
People Like Me
A democracy indicator, as good as any other.
public opinion
Representative Democracy is an Interface
Some reflections on my conversation with G. Elliott Morris, all while reading a book literally called Oligarchy.
GOTV
Political Market Making
The key to matching voters with ideas is mobilization