Marketing cope in a polycrisis
Everything is marketing, and nobody wants to admit it.
If I Did It**
A few initial thoughts about how a branding agency would approach rebranding the Democrats
Always-on Brands
You can't build a brand in 107 days. You shouldn't run a campaign once every 2 years. But also: you don't need to run weekly brand trackers.
brand strategy
Gatekeepers v. Barbarians
A second attempt at last week's post about "being a Democrat"
brand strategy
You are not a Democrat.
And neither am I.
strategy
A Post-Truth Economy Built for the 1%
My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing
What is a brand?
What do Democrats have to do with soda, burgers, rental cars, sportsball teams, or SaaS? Let's discuss.