audience strategy
Why does talking to - and listening to - people matter?
The long-overdue second installment of "If I Did It" - a rumination on research methods built to understand, and to act.
audience strategy
The long-overdue second installment of "If I Did It" - a rumination on research methods built to understand, and to act.
audience strategy
A few initial thoughts about how a branding agency would approach rebranding the Democrats
You can't build a brand in 107 days. You shouldn't run a campaign once every 2 years. But also: you don't need to run weekly brand trackers.