Newsletter

Episode 6 - What's "the voter file" anyway?

The data campaigns use to identify and persuade key segments is the product of a complex process that transforms voter files into powerful tools for targeting & modeling.

Episode 5 - Internal Polls v. Public Polls

An interview with Natalie Lupiani and Shannon Janean Currie of Benenson Strategy Group on the lastest episode of Cross Tabs As the political landscape grows increasingly complex, the art and science of polling have never been more crucial—or more controversial. While public trust in polls wavers, strategic research consultants

Episode 4 - Data Experiments & More

We're four episodes in now, and I'm really excited about this series of interviews I'm doing. Last time, I talked to David Radloff, co-founder of Clarity Campaign Labs about how campaigns model turnout and party preference - and how campaigns put those models to

Episode 3 - Turnout Models v. The Horse Race

David Radloff, co-founder of Clarity Campaign Labs which provides modeling and analytics, polling and strategy for Democratic campaigns, progressive organizations and non-profits, joins Farrah to talk about how campaigns create and use predictive models - about party preference and about turnout - to develop campaign strategy and predict electoral outcomes.

Episodes

Episode 2 - Weights and Measures

The second episode of Cross Tabs went up yesterday (February 12) – it was supposed to go up sooner but things have been busy and well, you know how it is. We're about to engage an editor (the fantastic Alison Preisinger of AMPStudio, who also edits In the Demo)