Cross Tabs launched in February 2024, initially as a hobbyist project to help demystify polling, by Farrah Bostic, a researcher and strategist, and founder of The Difference Engine. Since then it has expanded to include examinations of brand and messaging strategy, audience research, theories about voters, ideas about democracies, cultural trends influencing political behavior, how ideas spread, and how what we’re seeing in politics applies in business (and vice versa).

Farrah’s professional background is rooted in deep expertise in researching consumer behavior, cultural trends, and business challenges as both a brand strategist and a market researcher. In addition to this experience, she holds undergraduate degrees in Political Science and Journalism from the University of Oregon, and a law degree from the Benjamin N. Cardozo School of Law. She brings each of these areas of insight, experience and expertise to her conversations with strategists, pollsters, political scientists and psychologists, activists, authors, and thinkers on her weekly show, Cross Tabs.

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